A Future Views™ Focused Research Project to provide knowledge agents in support of the Liberty Corporation DesignShop® Event, January 31 - February 3, 2001
Read-Ahead Materials
Thank you for visiting the Read-Ahead page for the Liberty DesignShop® Event. Please select and read 3 or 4 articles that you have not previously read.
A rich SCAN combines familiar with unfamiliar. Don't choose articles because you agree or disagree with them. Rather go in search of new and interesting possibilities. This is not the time to judge, or eliminate options. The articles have not been chosen because they are the most important; rather they offer many different view points and are meant to stimulate and expand the possibilities for the work of the DesignShop process. Enjoy!
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People of the Earth ... A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter - and getting smarter faster than most companies. |
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Surfing the Edge of Chaos- The Laws of Nature and the New Laws of Business A complex adaptive system is formally defined as a system of independent agents that can act in parallel, develop "models" as to how things work in their environment and, most importantly, refine those models through learning and adaptation. The human immune system is a complex adaptive system. So is a rain forest, a termite colony and a business. |
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Disruptive Technologies Forbes magazine refers to them as "stealth attacks." But to Clayton Christensen, these "simple, convenient-to-use innovations that initially are used only by the unsophisticated customers at the low end of markets" are disruptive technologies. |
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New Rules for the New Economy, by Kevin Kelly, WIRED, September 1997 Twelve dependable principles for thriving in a turbulent world. |
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Mysterious Invention 'IT' or 'Ginger' A mystery invention that will change modern life more than computers or the Internet is the subject of a wave of speculation sweeping America. |
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Positive Deviant, by David Dorsey, Fast Company, December 2000 Jerry Sternin's job was to help save starving children in Vietnam. Faced with an impossible time frame, he adopted a radical approach to making change. His idea: Real change begins from the inside. |
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It's the Business Model, Stupid! - Geoffrey Colvin, Fortune Magazine, January 8, 2001 Sure, there are plenty of reasons your business is failing. Some of them sound sensible. But there's only one that really matters. http://library.northernlight.com/MG20010109010000511.html?cb=13&sc=0#doc |
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Satellite Killed the Radio Star - Bethany McLean, Fortune Magazine, January 22, 2001 Two upstarts, Sirius and XM, plan to rock the radio world. Will their satellite-based service be the next DirecTV or the next Iridium? Stay tuned. |
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Reinvent Your Company - Gary Hamel, Fortune Magazine, June 12, 2000 At companies like GE Capital, Enron, and Schwab, billion-dollar business ideas bubble up from the ranks. Here are ten rules for designing a culture that inspires innovation. |
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Killer Strategies That Make Shareholders Rich - Gary Hamel, Fortune Magazine, June 23, 1997 The top companies thrive, says our author--a leading strategy guru--by changing the rules of the game. |
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Why CEOs Fail - Ram Charan and Geoffrey Colvin, Fortune Magazine, June 21, 1999 I''s rarely for lack of smarts or vision. Most unsuccessful CEOs stumble because of one simple, fatal shortcoming. http://library.northernlight.com/SG19990714250000106.html?cb=13&sc=0#doc |
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Digital Divide, So close and yet so far - Time Magazine, December 4, 2000 It's in everyone's interest to pull the stragglers aboard the high-tech express, but only education will keep them there. http://www.time.com/time/magazine/article/0,9171,90496,00.html |
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TV Basics 2001, A Report on the Growth and Scope of Television - Television Bureau of Advertising TVB's primer of facts and figures about the growth and scope of television. |
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Don't People Want to Control Their TV's? - Roy Furchgott, New York Times, August 4, 2000 TiVo and ReplayTV may change viewing habits, but consumers aren't clamoring for them yet. http://channel.nytimes.com/2000/08/24/technology/24tivo.html (Registration on New York Times Website required.) |
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State of the Television Industry 2000 - BIA Financial Network, September 2000 Executive summary of the industry trends, ownership, marketplace, technology. |
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To Get the Best View of Television, Try Using A Wide Lens - Caryn James, New York Times Online, October 1, 2000 A few years ago, a party to celebrate the start of a cable arts channel was held at the home of an art collector. The walls were lined with canvases by Jasper Johns and other contemporary painters whose work museums would be happy to have. Yet any idea that this event signaled an easy coexistence of high art and mass media was short-lived. http://www.nytimes.com/2000/10/01/arts/01JAME.html (Registration on New York Times Website required.) |
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Boom Box - Michael Lewis, New York Times Magazine, August 13, 2000 The new technology from Tivo and replay provides the ultimate in television convenience. It will also spy on you, destroy prime time and shatter the power of the mass market. http://www.nytimes.com/library/magazine/home/20000813mag-boombox.html (Registration on New York Times Website required.) |
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The party's over: TV - Wayne Friedman, Advertising Age, January 1, 2001 The TV advertising market is going on a new road trip. And while all roads don't necessarily lead south, TV's engines are definitely slowing. http://adage.com/news_and_features/features/20010102/article3.html |
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TV stations turn on high-speed Net downloads - John Borland, CNET News.com, January 17, 2001 Undeterred by industry uncertainty, a national group of television stations is starting to test services designed to beam high-speed data such as software programs, music or video directly into homes using TV signals. http://news.cnet.com/news/0-1004-200-4502176.html?tag=pt.xdrive.techdispatch |
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Cisco's Secrets, Henry Goldblatt, Fortune, November 8, 1999 Forty-Two Acquisitions and Counting The Internet giant's awesome M&A machine can acquire and integrate six companies at once. Its experts share tips for finding the best buy and making the deal work. |
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Ownership Matters, by Ted Howard, Yes! - A Journal of Positive Futures When workers own a bank, when a town provides high-tech infrastructure, when nonprofits go into business - these are enterprises that sustain communities and empower employees. |
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Book Review: Bobos in Paradise - the new upper class and how they got there, by David Brooks, Yes! - A Journal of Positive Futures, Winter 2001 Real changes are taking place in the US ruling class, and conservative David Brooks is one of the first to grapple with the transformation in his new book, Bobos in Paradise. |
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Articles you can download from this site. (These articles are in pdf format and require Adobe Acrobat Reader to view. Click here if you do not have Acrobat on your computer and need to get it.) |
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A New Year's wish from Gail Taylor - January 4, 2001 I recently purchased and read the book, Gaviotas: A Village to Reinvent the World by Alan Weisman. This reading provided clarity for me as to what I wanted to say in my New Year's greeting. It is one of the hopeful books I have read in many, many years. (Click here for the Word document) |
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Coevolving: At Last, A Way to Make Synergies Work, by Kathleen M. Eisenhardt and D. Charles Galunic, Harvard Business Review, January-February 2000 (Click here for the pdf document) |
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The Future of Commerce, a Perspective, by Adrian J. Slywotzky, Clayton M. Christensen, Richard S. Tedlow and Nicholas G. Carr, Harvard Business Review, January-February 2000 (Click here for the pdf document) |
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Planning as Learning, by Arie P. de Gues, Harvard Business Review, March-April 1988 (Click here for the pdf document) |
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How We Went Digital Without a Strategy, by Ricardo Semler, Harvard Business Review, September-October 2000 (Click here for the pdf document) |
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Strategy as Simple Rules, by Kathleen M. Eisenhardt and Donald N. Sull, Harvard Business Review, January-February 2001 (Click here for the pdf document) |
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Use the Big Rocks First - Ray Helfer, in the Reno Specifier A short story about time management. (Click here for the pdf document) |
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Bush Win Could Spark Rally In Station Deals - Richard Morgan, Myers Media Economy Report, November 8, 2000 It's not as if Al Gore was anti-business. It's just that, when it comes to broadcasting, George W. Bush is pro-deal. (Click here for the pdf document) |
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Bush Administration Would Relax Rules - Doug Halonen, Electronic Media, December, 11, 2000 Rules barring newspapers from buying TV stations in their markets could be lifted. (Click here for the pdf document) |
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Cash - Not Content - Is King: Just Ask Bertelsmann's CEO - Justin Fox, Fortune Magazine, November 27, 2000 Ah, cash, the Electoral College of the business world. For years it seems an irrelevant anachronism. Then, suddenly, it matters ... (Click here for the pdf document) |
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Media Matters - Drew Marcus, Broadcast Analyst, Deutsche Bank, November 14, 2000 Fifty-page presentation on the media industry. (Click for part 1, part 2, part 3, part 4, and part 5 of the pdf document) |
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Internet + DTV = UN-TV - Richard Ducey, Ph.D., adapted from the 1999 NAB World Journal. In this market, the television set in only a fractional segment, and broadcasters have no place to go but up! (Click here for the pdf document) |
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Ethics - Don't let your principles suffer 'Paralysis Through Analysis' - Chester Giermak, Unknown source and date Successful companies are driven by their purpose for existence (serving people) and not by their objective (making profits). (Click here for the pdf document) |
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A Lesson From The Geese - Milton Owen What we can learn from geese. (Click here for the pdf document) |
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PVRs Haven't Recorded Much Yet - Carol Krol, Myers Report, October 13, 2000 Despite the level of media industry hype about personal video recorders (PVRs), actual usage of the devices barely registered on the radar screen. (Click here for the pdf document) |
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Revenge of the Traditional Media Companies - Myers Report, November 14, 2000 Even in the go-go days of Internet start-ups and get-rich-quick IPOs, traditional media outperformed its dot.com brethren from 1995 to 1999. (Click here for the pdf document) |
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Heavy Online Usage Begets Heavy TV Usage - Myers Report, November 22, 2000 Increased usage of the Internet actually correlates to increased usage of television. (Click here for the pdf document) |
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Celebrate! What Could Go Right - Geoffrey Jones, Donaldson Lufkin & Jenrette, June 2000 Deregulation and digital could enhance TV station values. (Click here for the pdf document) |
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Six Sigma - The Breakthrough Management Strategy Revolutionizing the World's Top Corporations - Mikel Harry and Richard Schroeder, Executive Book Summaries, November 2000 The authors lay out in detail the theory and practice of achieving the astounding level of quality at the heart of this approach. (Click here for the pdf document) |
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Monetizing the Hidden Value in TV Spectrum - First Union Securities Research Report, July 3, 2000 Soaring bandwidth demand for streaming media content and commerce could make the digital TV (DTV) broadcast spectrum a valuable untapped commodity. (Click here for the pdf document) |
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What Makes A Top Executive? - Morgan McCall Jr. and Michael Lombardo, Psychology Today, February 1983 Two behavioral scientists from a leading think tank map the pitfalls along the path to the executive suite. (Click here for the pdf document) |
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The Top 10 Stories of 2000 - Jonathan Pegg, TV Technology, Vendor & Product Directory 2001 The first year of the new millennium has been anything but smooth. (Click here for the pdf document) |
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How Will the 'New Media' Affect Traditional Visual Journalism? - Phillip Keirstead, TV Technology, Vendor & Product Directory 2001 The 'new media' that everyone touts is, for the most part, old media in new packages. (Click here for the pdf document) |
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Cable, Telephony Square Off - Richard Campbell, TV Technology, Vendor & Product Directory 2001 Some of the industry is trying to learn from the past, and some of us are looking anxiously ahead. (Click here for the pdf document) |
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Television Commerce 2001 - Why all the Interactive TV Hoopla? - Special Supplement by the Carmel Group, Broadcasting & Cable, unknown date. With this year's collision of TV and enhanced broadcast technology, a new generation of interactive TV appears ready to leap-frog traditional means of passive media distribution. (Click here for the pdf document) |
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What Makes a Leader? - Daniel Goleman, Harvard Business Review, Nov-Dec 1998 IQ and technical skills are important, but emotional intelligence is the sine qua non of leadership. (Click here for the pdf document) |
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Pygmalion in Management - J. Sterling Livingston, Harvard Business Review, Jul-Aug 1969 A manager's expectations are the key to a subordinate's performance and development. (Click here for the pdf document) |
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Are Media Sites Victims of Their Own Success? - Jason Chervokas and Tom Watson, Inside, December 5, 2000 Yahoo, for one, is leaving millions of dollars in ad revenue on the table by not exploiting its personalized services. (Click here for the pdf document) |
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Test Driving TiVo With W. and Big Time - Harry Shearer, Inside, December 1, 2000 For somebody with even a smidgen of technological know-how, personal video recorders are indeed the next big thing. (Click here for the pdf document) |
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NBC President Bob Wright Rethinks the Web - Kyle Pope, Inside, December 4, 2000 Once a new-media booster, he takes a more cautious view in an interview with Inside. (Click here for the pdf document) |
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The New Killer App - Kyle Pope and Scott Collins, Inside, December 12, 2000 Network television has a 3-step plan to win the war for digital TV. (Click here for the pdf document) |
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Paradigm, Schmaradigm, Don't You Understand, I'm Stuck! - Kristine Larson-Normann, Marketing, unknown date Each of these success stories illustrates the application of what the author calls 'Outside in-Thinking.' (Click here for the pdf document) |
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Creativity - 20 simple ways to improve your performance - Michael Levin, Must Read TV Affiliate Newsletter #13, November 1998 Based on the author's seminar; intended to demystify some of the creative process. (Click here for the pdf document) |
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Jack Welch and the GE Way - Robert Slater, Executive Book Summaries, 1999 Key management techniques of General Electric's CEO. (Click here for the pdf document) |
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USA Today isnt leaving convergence till tomorrow - Jennie Phipps, Crain Communications - Internet Page, December 18, 2000 USAToday.com has hired an experienced television production crew. (Click here for the pdf document) |
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Emmis, DirecTV hit impasse in Portland - Elizabeth Rathbun, Broadcasting & Cable, December 11, 2000 Chairman Smulyan refuses to just 'give' his signal away. (Click here for the pdf document) |
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Former CNN exec to launch California news channel - Jennie Phipps, Crain Communications, unknown date Longtime CNN veteran Ed Turner is about to launch a mini-version in California. (Click here for the pdf document) |
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Swiss Auction of Wireless Phone Licenses Collapses - Alan Cowell, The New York Times, November 14, 2000 A merger leaves only 4 bidders for 4 cellular licenses. (Click here for the pdf document) |
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Web players pull back - Richard Tedesco, Broadcasting & Cable, November 20, 2000 Icast and Discovery are 'confronting the same reality: There's not enough of an audience out there.' (Click here for the pdf document) |
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Competing for the Future - Gary Hamel and C. K. Prahalad Winning in business today is not about being number one - it's about who "gets to the future first." The authors urge companies to create their own futures, envision new markets, and reinvent themselves. Follow this link for a Chapter One excerpt at Amazon.com. (Click here to purchase the book from knOwhere, in association with Amazon.com) |
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Leading Change - John P. Kotter Kotter's thesis is that strategies for change often fail in corporations because the changes do not alter behavior. He identifies the most common mistakes in effecting change, offering eight steps to overcoming obstacles. The eight-step process consists of establishing a sense of urgency by analyzing competition and identifying potential crises; putting together a powerful team to lead change; creating a vision; communicating the new vision, strategies, and expected behavior; removing obstacles to the change and encouraging risk taking; recognizing and rewarding short-term successes; identifying people who can implement change; and ensuring that the changes become part of the institutional culture for long-term transformation and growth. (Click here to purchase the book from knOwhere, in association with Amazon.com) |
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The End of Marketing As We Know It - Sergio Zyman Follow this link for a Chapter One excerpt at Amazon.com. (Click here to purchase the book from knOwhere, in association with Amazon.com) |
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It's Not the Big that Eat the Small...It's the Fast that Eat the Slow - Jason Jennings, Laurence Haughton Breakthrough consultants Jason Jennings and Laurence Haughton reveal how the planet's most successful companies surged to the forefront of their industries and always managed to stay one step ahead of the competition. (Click here to purchase the book from knOwhere, in association with Amazon.com) |
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